27 Years. One Through-Line.
Every milestone that brought us here.
The Foundation
Johannesburg, South Africa
Craig Berman and Tyrone Watkins start RCS with one conviction: fix the communication, fix the performance. Not an agency. A builder of frameworks that drive results.
All-Africa Games Opening Ceremony
Johannesburg, South Africa
Creative direction and production for the All-Africa Games opening ceremony. The first major stage. A sign of what was coming.
HiFi Corporation
South Africa
In-store sales presentation systems designed to increase upselling, convert customers to higher-margin house brands, and standardise frontline engagement. Communication at the point of purchase.
Standard Bank
South Africa
Strategic communication frameworks for one of Africa's largest financial institutions. Corporate presentation systems designed to align messaging across divisions.
Absa Wealth Division
South Africa
A bespoke communication framework for relationship bankers in the ultra-high-net-worth segment. Structured presentation models that instilled confidence and differentiated the bank within elite financial circles.
Whirlpool / Hitachi
South Africa
700 units. R16 million in turnover. Market leadership. Acquired the Hitachi agency, expanded audio-visual across Makro, Game and Dion Wired. Communication precision meets retail execution.
Creative Equipment / Talon Tools
South Africa
Direct B2C in-store communication strategy. Product education, brand positioning, structured sales conversion. The result: number one supplier of string trimmers within the Makro stable.
FIFA World Cup Trophy Reveal
Germany
The world stage. Creative direction for the official FIFA World Cup Trophy Reveal ceremony.
BMW, Audi, Toyota
South Africa
Launched three global automotive brands into the South African market. Production, communication, execution.
Emperors Palace & Sun International
Johannesburg, South Africa
500 performers. One of the largest live production infrastructures in the region.
Media Infrastructure
South Africa
Advertising cubes, in-house radio stations, digital screen networks. Communication infrastructure built from the ground up. Owned, not rented.
Property Development
Johannesburg, South Africa
High-end residential in Houghton Estate, Hyde Park, Atholl. Bespoke architectural identity and refined positioning within Johannesburg’s premium property market.
Cushman & Wakefield / Broll
Johannesburg, South Africa
Strategic advisory and communication positioning for one of the world's leading commercial real estate firms' South African operations.
Think Awards
Johannesburg, South Africa
Created and produced the Think Awards, an industry recognition platform celebrating innovation in South African business.
Cashbuild
National, South Africa
COVID-19 national response. Sanitisation and store decontamination across 400+ stores. Four hours per store. Operational agility under national pressure.
Broll Auctions & Sales
Johannesburg, South Africa
Complete brand repositioning. Marketing strategy, visual identity, brand narrative and internal cultural alignment. Market positioning renewed.
The AI Transformation
Johannesburg, South Africa
Liam Webb joins as technology partner. Over two decades of communication science meets AI. The question changes: what if every framework, every instinct, every lesson could be encoded into software?
SmartAlex Built
Johannesburg, South Africa
Three years in the making. 3 million lines of code. An AI-powered communication platform. Voice, WhatsApp, SMS, email. 74 languages. 50+ countries. The playbook became a platform.
Singapore Entity
Singapore
Global structure formalised. Technology entity established in Singapore. The international ambition made real.
LaunchPad Launched
Global
Describe a development, AI builds the website in 60 seconds. Buyers register, units reserve, follow-ups run automatically. From blueprint to sold-out.
The Group Today
Global
AI venture builder and investment group. Three verticals. 74 languages. 50+ countries. One engine. 27 years of building. Just getting started.

Craig Berman
The Strategist

Tyrone Watkins
The Creative Director

Liam Webb
The Technologist
A strategist, a creative director, and a technologist. The rest is history.
That's 27 years. We're just getting started.
For investors, partners, and businesses ready to put AI to work.
Get in TouchThe RCS Group Timeline — 27 Years of Milestones
From 1999 to today. The complete timeline of The RCS Group, from founding in Johannesburg to building an AI venture group with global reach.
Key Milestones
- 1999: Craig Berman and Tyrone Watkins found RCS in Johannesburg, South Africa
- 1999: All-Africa Games Opening Ceremony — creative direction and production
- 2003: HiFi Corporation — in-store sales presentation systems
- 2004: Standard Bank — strategic communication frameworks
- 2005: Absa Wealth Division — communication framework for ultra-high-net-worth segment
- 2005: Whirlpool / Hitachi — 700 units, R16M turnover, market leadership
- 2005: Creative Equipment / Talon Tools — #1 string trimmer supplier at Makro
- 2006: FIFA World Cup Trophy Reveal in Germany — the world stage
- 2007: BMW, Audi, Toyota — South African launches for three global automotive brands
- 2008: Emperors Palace & Sun International — 500 performers, largest live production infrastructure in the region
- 2010: Media infrastructure — advertising cubes, in-house radio stations, digital screen networks
- 2013: Property development — high-end residential in Houghton, Hyde Park, Atholl
- 2015: Cushman & Wakefield / Broll — strategic advisory for commercial real estate
- 2018: Think Awards — industry recognition platform created and produced
- 2020: Cashbuild COVID-19 response — 400+ stores sanitised nationally, four hours per store
- 2021: Broll Auctions & Sales — complete brand repositioning
- 2023: Liam Webb joins as technology partner — AI transformation begins
- 2024: SmartAlex built — 3 million lines of code, AI communication platform
- 2025: Singapore entity established — global structure formalised
- 2025: LaunchPad launched — AI property marketing, 60-second websites
- 2026: The Group today — AI venture builder, three verticals, 74 languages, 50+ countries
Notable Clients
BMW, Audi, Toyota, FIFA, Standard Bank, Absa, Makro, Massmart, HiFi Corporation, Cashbuild, Emperors Palace, Sun International, Whirlpool, Hitachi, Cushman & Wakefield, Broll, Pam Golding, Creative Equipment, ThinkLab.
The Through-Line
Every milestone shares one conviction: fix the communication, fix the performance. For 24 years, RCS proved this by hand with manual frameworks. In 2023, they began encoding that knowledge into AI. The result: SmartAlex and a growing portfolio of AI ventures.